How Skagen Clothing more than tripled their revenue per email sent
Learn how Skagen Clothing more than tripled its revenue per email sent in a split test with AI personalized emails.
Skagen Clothing is a true e-commerce growth case. They’ve won the Danish market of linen clothes in the past years, and revenue has exploded each summer.
Constant hires, new markets & most importantly, new products.
All of this means that the team has to stay dynamic, and content has to be constantly updated to fit the new products their customers so desperately want.
In such a case, investing in automation has been a must for the team. But a big problem with automation is that it becomes impersonal, irrelevant over time & is extremely time-consuming.
That was until they partnered up with Alvas.
They started implementing our AI on their Abandoned Cart flow.
Now, every time a consumer enters this flow, a completely unique and extremely personal email will be sent to them.
The first result of the test shocked everyone. We had to double-check all the numbers.
From that initial test, it was a comfortable choice to also use Alvas on their Viewed Product & Added to Cart flow.
The future is in personalization.
As an email marketing specialist, my main goal is to increase revenue for customers, by using as little time as possible. It took me no time to set up, and I was amazed by the emails and details of personalization they make. We increased our revenue per email by more than 3x, so the results speak for themselves.
Natascha Westergreen
E-mail Marketing Specialist, Webvækst
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